2020 Production Coordination & Business Affairs – Perrier //
Collaboration Perrier + Murakami
Perrier has a long love affair with contemporary art and a special relationship with artists.
One always finds in the advertising films of the brand of sparkling water great directors (from Jean Paul Goude to Cary Joji Fukunaga, director of season 1 of True Detective in their latest film) and multiple collaborations on their bottles with great street-artists (JonOne, L’Atlas…)
It is in this line that the new partnership with Takashi Murakami for their new limited edition is in line with this. A carte blanche left to the artist for this pop culture object that has become the green Perrier bottle.
We find the whole flowery universe that made the designer famous on the bottle necks. The choice of the artist was made internally and the management of the partnership was entrusted to us (management of the rights…).
A new collaboration already sold out in the most mythical Parisian shops (La Grande Epicerie du Bon Marché,…).
For more information on this collaboration, we invite you to read the interview with Paul Cordina (head of communication and digital global Perrier) and Géraldine Lamamy (Associate Director Precious) here