“Life is your Playground” Campaign
After years of communicating mainly through sponsoring activities (events, athletes, etc.), in 2020, the sports nutrition brand of the Nutrition & Health group has decided to launch a major digital communication campaign through 9 athletes video portraits.
These news style portraits will target two categories of sports people. First, “exercisers”, regular sportsmen and women who seek enjoyment rather than chronometric performance, second, “competitors” who aim to reach the top.
Further to a call for tenders from 3 production companies, Capisco has won the budget and will be in charge of producing those videos illustrating 9 insights well known to sports people through 9 different sports.
We helped the brand with their choice of this partner through the project’s budgetary framework.
Moreover, in order to relay these contents on various web media platforms, we also organised a consultation with two independent web media agencies, won by the Agency Tyers.”