2020 Production Coordination – HARIBO //
« CHAMALLOWS MINI CHOCO » Campaign
In order to mark the launch of the new mini version of Chamallow Choco, Haribo decided to develop a TV copy.
Further to a strategic reorientation, the brand’s project, initially intended to be a sponsoring format, turned into a TV format.
We conducted the production coordination, rights management and production supervision.
Already in charge of several successful campaigns for the brand, the director Maxime Leturcq and Les Improductibles succeeded in taking up that strategic realignment challenge in reduced production lead times.
Thanks to a smooth and efficient communication with the brand and the production house, the production participants’ resilience resulted in a tailor-made film, mixing new and existing items, and respecting a reduced production budget and deadlines.